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Jean Birch
Jean Birch likes to describe her career in three chapters. Her first chapter was focused on managing complex manufacturing operations - taking her from making potato chips in a union plant for Frito Lay to making computer chips for medical pacemakers for Medtronic Inc.

Her second career chapter tapped into her fascination with consumer behavior and love of eating - she has spent 25 years in the restaurant industry - primarily in operations. She started on the fast food side working at Pizza Hut advancing to eventually become Sr. Director of Concept Development where she aligned international branding for Pizza Hut and was responsible for keeping McDonalds out of the pizza business. She moved on to Taco Bell where she ran 1800 restaurants accounting for 1.8 billion dollars in sales with over 50,000 employees.

Eventually Jean wanted to lead the full business so she left Taco Bell to become President of Corner Bakery Café - a 120 unit fast casual restaurant brand. Because she was so successful at Corner Bakery Café, Jean took on the President's job at the much bigger brand of Macaroni Grill -a full service brand and bar of 240 restaurants in the US and 4 foreign countries.

Jean's most recent role in restaurants was as President of IHOP Restaurants, a 2.7 billion dollar brand of 1550 restaurants in the US and eight international countries. She was responsible for the complete brand repositioning, repairing franchisee relations and engineering new growth in a mature and revered brand.

Jean is now in her third chapter where she coaches and consults in the areas of strategic planning and organizational effectiveness. In addition, she serves on the board of directors for Cosi, a publicly traded restaurant company, and the Children's Miracle Network.

Jean has a double degree in Economics and Oriental Studies from the University of Arizona and completed her MBA at Southern Methodist University.